There are two main activities in Ierapetra, the southernmost gate of Europe. The greenhouses with early vegetables, having found the "ideal" place since 60's, making thus the region famous worldwide ever since. Even today they continue to be one of the main survival resources sources of the inhabitants. At the same time, however, tourism has been developed, giving birth to many excellent hotels and accommodations. The beaches in the region are 51km long in total, being among the cleanest beaches in Crete and many of them have been awarded with the international Blue Flag distinction. They extend from traditional Myrtos to "Megali Paralia" in Ferma and are distinguished for their rich sand. Of course we have to mention also the beaches on the north side of the municipality, the Municipal District Pahia Ammos and the magical beaches of the Chryssi island.

Makri Gialos Region

Makri Gialos is also a tourism and agricultural area, considered one of the best resorts in eastern Crete. Large areas of olive groves producing the famous olive, distinguished by its exceptional quality, considered one of the healthiest oils in the world, thrive and are cultivated in the fertile soils of Pefka and surrounding areas. The most popular beach is the one located in the settlement of Analipsi, now known as Makri Gialos. Other Popular destinations are also Diaskari and Lagada.